Director of Consumer and Marketing
Adrian holds a dual role within Gibtelecom, leading the Marketing function as well as the Consumer P&L. Adrian has responsibility for the Gibtelecom brand, marketing communications, product, pricing and propositions. He is also responsible for Customer Care, and is focused on providing a simplified customer journey and a quality experience overall.
Adrian has gained a wealth of industry knowledge over his 26 years of experience in the telecoms sector. He originally joined Gibtel, Gibraltar’s first mobile operator and international services provider, in 1996. At Gibtel he worked in finance, customer care and B2B account management roles. Following the Gibtel/GNC merger to form Gibtelecom, Adrian assumed leadership roles in sales & marketing and commercial, a career path he has been developing since.
Adrian has led commercial strategy and business planning at senior management level, including the management, pricing and go-to-market strategies for many B2B, B2C, and carrier services over the years.
Adrian sits on Gibtelecom’s executive committee and has a Master’s Degree in Business Administration (MBA).